Dave has business leadership experience (in CEO, president and general manager roles), working with branded consumer goods including Natural Health Products, Office Products, Household, Food and other grocery categories. He’s worked in both corporate Fortune 500 and small, private company settings; mostly on the manufacturer side, but also as a retailer. Classic CPG experience (Quaker Oats and Reckitt & Colman), B2B (Avery Labels) and retail (Health First Network). And he’s worked in Canada and the USA. Dave believes strongly in “aiming” by using value-propositions & business plans; even if your start-up situation requires quick, evolving aim.