Yellow Robot Marketing Shares Marketing Tips to Elevate Your Brand

 

2018 is a fast-paced online world where attention spans are shortening, patience is non-existent, and people want answers NOW.  Knowing your audience and having content and systems in place to serve this immediate need are essential. Video is king and has been ramping up for several years now. It is no longer an option but a necessity, to compete and get noticed. From social media, organic reach and engagement to SEO, adding video to your content strategy will give you a welcomed boost. Using all of these tactics and creating personalized experiences for your prospects can give you a much-needed competitive advantage in todays flurry of options. Check out the 5 effective marketing tips below for ideas on how to give your brand a boost in 2018.

Video – Branded Content

Over 65% of the population are visual learners!!! What does this mean for you? The chances are, most of your target audience are visual learners.  Create content with a visual first approach and add in details for the analytical people to consume if they require it. The human brain processes images 60,000 times faster than text, and 90 percent of information transmitted to the brain is visual.

The total number of people who use YouTube – 1.3 Billion!

We have seen a major trend over the years from text based content to image heavy content and now video is king. If you don’t have a content strategy that includes video in 2018 you have missed the boat or weren’t even on it to begin with. 51% of marketing professionals worldwide name video as the type of content with the best ROI. Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. Videos typically have a 55% increase in message/brand recall 3 days later, compared to text-based content.

The 4 most common video types are:

  • Explainer
  • How-To
  • Product Demo
  • Testimonial

Buyer Personas

Buyer personas are detailed, semi-fictional profiles of your ideal customers.  You can have many different personas and it is quite common to have 4 or more for any business. These use a bit of standard demographic information but go far deeper into interests and behaviours.  These personas can come from analyzing your current customers or you can start from scratch. As time goes on you can revisit these personas and refine and update them to make them more accurate.  Once you have personas created, it makes it easier to target interest and behaviour-based ads, create relevant content, personalize content, segment your customer list and send relevant offers. Putting some time and effort into these personas will save you a lot of time and effort in the long run when you are creating your content strategy and offers. There are a few tools and checklists out there that can help walk you through the process of creating these personas. Check out Personapp. This is a free tool to help walk your through the process and get a visual picture of your audience.

Dynamic, Personalized Content/CTA’s

74% of online consumers get frustrated with websites when content they see has nothing to do with their interests.
Calls-to-action (CTAs) personalized to individual visitors have a 42% higher view-to-submission rate than generic CTAs that appear the same for every visitor. You can personalize content based on list segmentation, referral source, location, weather, time of day, returning visitors etc. There are many variables you can use to serve dynamic content to your visitors.  A simple example of this personalization is on the Yellow Robot Marketing site. There is a CTA’s above the fold that serves a different message depending on the referral source.  Try doing a Google search for Yellow Robot Marketing and click through to the home page. Now do the same from Bing.  You will see the dynamic content change depending on where you entered the site from.  These dynamic pieces of content add personalization to an online world that bombards searchers with the same old content and marketing techniques day after day. Dynamic, personalized content gives you a way to pull away from the pack and create a personalized experience for your brand online.

Micro Instant Searches

With a majority of consumers searching for information on there mobile devices it is more important than ever to instant answers readily available. Consumers want answers NOW! Having solutions and content in place, to satisfy these micro searchers, is essential to converting these searchers into loyal customers. It is important to create a solid content strategy focused around the questions searchers are looking for.  There are several tools available, with high price tags, to help you complete this research but using Google is free and will give you a great starting point.  Go to Google and type in a search term/keyword/product that you want to search for. Instead of hitting enter just wait and review the list of related searches that Google will present you with. These searches are popular related searches to what you have typed in the search box. Once you hit enter you can also scroll down to the bottom of the search results and review the list of related searches. Use these terms to help form your content strategy.

Brand Identity Refresh

You’ve been working tirelessly to build your product, service, app etc. and you’ve left your branding in the hands of a friend who has Photoshop, your nephew, the kid around the block or you bought one online for $5. You have a logo that served its purpose and got you up and running. Now that you have sales and revenue coming in the door, it’s probably time to revisit your brand and see if it is properly telling your story and sending the right message about your product or service.

 

To hear more from Yellow Robot, join March 7, 2018 at our Marketing Masters Meetup (M3). Free for Haltech Clients and Corporate Members. See here to register or contact info@haltech.ca for your promo code.

Haltech Participates in Round-table with Members of Parliament on Women Entrepreneurs

Haltech recently had the honour of participating in a special meeting held at TechPlace in Burlington, to discuss challenges & opportunities of women entrepreneurs and business professionals, hosted by The Honourable Bardish Chagger Minister of Small Business & Tourism and MP Waterloo, and MP of Oakville-North Burlington Pam Damoff. Many great leaders and companies were in attendance, including 4 women CEOs/Founders who are clients of Haltech Regional Innovation Centre . Thank you to all attendees for sharing your insightful thoughts and empowering ideas. #AddWomenChangeBusiness

The Sky Guys Win Small Business Innovation Challenge Grant

OAKVILLE, Nov 15, 2017 –  Oakville-based tech company, The Sky Guys, has teamed up with NVIDIA, IBM, and the University of Toronto to develop an artificial intelligence-enabled drone solution to monitor and manage Ontario’s 400-series highways. The group was awarded a $750,000 grant from the Government of Ontario’s inaugural Small Business Innovation Challenge (SBIC) in August to help the Ministry of Transportation of Ontario (MTO) solve the vehicle occupancy detection challenge, beginning with High-Occupancy Vehicle (HOV)/High-Occupancy Toll (HOT) lanes.

Haltech Regional Innovation Centre, which provides free business advisory services to early-stage technology companies in the Halton Region, supported The Sky Guys’ proposal for the SBIC funding opportunity because they believed their technology solutions and highly skilled team were well-suited to tackle the problem. The Sky Guys have worked with Haltech’s Entrepreneurs-In-Residence Bruno Maruzzo and Vincent Mifsud to access investment and grant funding opportunities, and help expand their network of potential customers and partners. “It’s been a pleasure working with The Sky Guys who are smart and ambitious entrepreneurs and leverage many leading-edge technologies to achieve their goals”, says Rina Carlini, President and CEO of Haltech.

Earlier in 2017 The Sky Guys were nominated by Haltech for the prestigious Ernest C. Manning Innovation Awards, where they among the top three finalists for the Greater Toronto Area, and placed in the top 30 across Canada.Tom Hanson, COO of the Sky Guys said, “Haltech has been enthusiastic about introducing us to their extensive network of investors and partners, which have contributed to our accomplishment in several financial raises and business development efforts.”

See The Sky Guys Press Release Here

About the Sky Guys: The Sky Guys are Canada’s leading solution providers and technology developers in the UAV / Drone industry. Their team of world class engineers, data scientists and advanced technologists continually break the mold by providing clients with new insights and innovative applications. The Sky Guys offers specialized UAV services to over 600 clients, using a unique approach to capture data, aerial video and photography, infrastructure inspection and 3D mapping.

About Haltech: Haltech is at the nexus of the Halton Region’s innovation ecosystem, working with technology companies to accelerate innovation for business growth. Since beginning their operations in 2011, Haltech has supported over 700 tech startups and entrepreneurs in region and adjacent communities. Haltech supports technology-based companies and entrepreneurs functioning in the following sectors: Advanced Manufacturing, Digital Media & ICT, Internet-of-Things, Clean Technology, Life Sciences & Healthcare IT, and Financial Tech.

2nd Annual Halton Futures Summit

Haltech inspires Innovation in health tech while showcasing new cutting edge technologies

Health. Tech. Connect. was the theme for the 2017 Halton FUTURES Innovation Summit co-presented by Haltech and Halton Region Economic Development. The event put a spotlight on how smart, innovative technology solutions are transforming the delivery of healthcare services from the hospital clinic to home. The sold out conference gathered over 200 attendees, featuring more than 20 invited speakers including 3 keynote talks from Cloud DXIBM Canada and Microsoft Canada.

The Summit concluded with a special session, the Tech Startup Spotlight, where pitches were made by local high potential health tech start ups: iCare Home HealthDigital Medical ExpertsEyecarrot Innovations and MedChart. Summit attendees voted live at the event for their favourite pitch, and MedChart took home the honours and cash prize, which was presented by Summit Gold sponsor BDC.

Want more Haltech? Relive the excitement with our pictures below.

See our highlight video HERE

See Halton FUTURES website HERE

Helping Tech Companies Grow And Scale: Look To Ontario’s Regional Innovation Centres

The Sky Guys, an Ontario business, received a lot of its help from regional innovation centres. RICs are becoming a resourceful outlets to help grow local businesses.

When Canadian tech companies scale up, the challenges they face can seem sky high.

They must make sure there’s a big enough market for their idea, find those customers, recruit skilled employees, and raise enough money to fund growth of the business. Many would benefit from the advice of experienced entrepreneurs to help navigate these issues and accelerate growth.

That’s where business accelerators like Haltech Regional Innovation Centre comes in. A non-profit member of the Ontario Network of Entrepreneurs (ONE) organization and funded by the Ontario government, Haltech is one of 18 regional innovation centres across the province. With a new main office at TechPlace in Burlington and a community office at the Milton Innovation Centre, Haltech works with tech companies in Halton Region and across the GTA who are looking to accelerate innovation and grow their business.

Regional innovation centres (RICs)

Haltech offers a number of free services to companies that qualify. Its services include advising on raising capital, funding grants, sales and marketing to hiring skilled talent, market research, and business mentorship. In the past five years, Haltech has supported over 700 tech companies, as well as organized pitch exhibitions, networking events, and many learning workshops for entrepreneurs.

“Haltech also helps companies access much-needed early-stage funding from government funding grants, angels, and VC investment,” says Haltech President and CEO Rina Carlini.

The Haltech team includes five entrepreneurs-in-residence and many volunteer startup mentors, all of whom are experienced entrepreneurs or business executives at other tech companies. The team is supporting a portfolio of 120+ tech companies, which are mainly startups and growth companies who are ready to scale.

“In the past year alone, our portfolio companies have secured over $750,000 in government grants and over $6 million dollars in private sector investment,” says Carlini, adding that their growth helped create 110 new jobs.

Helping companies get off the ground

When The Sky Guys was introduced to Haltech, the Oakville-based drone technology company had 10 employees. The Sky Guys has since doubled that number, and anticipates re-doubling it again by the end of 2017, according to the company’s President and CEO, Adam Sax.

The company deploys state-of-the-art drone technology to capture data and solve problems for their clients, from photos and video used in real estate marketing to unmanned inspection of assets like flare stacks, pipelines and cell towers, to creating fully 3D models of land and infrastructure used for surveying.

Since being founded in early 2015, The Sky Guys has grown nationally and abroad, serving over 600 clients such as General Motors, Samsung, Shell, CBRE, Canada Post, Nike, and Sportsnet.

The Sky Guys’ research and development arm, Defiant Labs, is working on an unmanned aerial vehicle they’re calling the DX-3, which can potentially fly its sensors and high-resolution cameras over a range of 1,800 kilometres and use artificial intelligence to produce real-time analytics. The DX-3 will take off vertically — no need for a runway.

Today, The Sky Guys sends out drones that cover 70 percent of the GTA’s real estate developments. Not bad for a company with its origins, like so many tech startups, in the founder’s apartment.

Haltech’s free advisory support — in particular, advocating The Sky Guys to investors, industry collaborators, government funding agencies, and national innovation awards — has been instrumental in growing the company, according to Sax.

“It’s been like having a sales force working for us with no strings attached,” he says. Haltech helped The Sky Guys obtain millions of dollars in external funding and offered thousands of dollars of free market research, as well as online exposure and introductions to prospective business partners and investors. With Haltech’s help, The Sky Guys was able to capitalize on a “first mover advantage,” and now the majority of drones flying overhead in Canada were sent into the air by The Sky Guys..

Read More

 

Alumna Rina Carlini helps entrepreneurs and startups bring their inventions into the real world

Putting science and tech to work

Alumna Rina Carlini helps entrepreneurs and startups bring their inventions into the real world
Posted on July 19, 2017
By: Vanessa Bonneau

Sometimes great scientific ideas need a little help getting into commercial markets.

That’s where Rina Carlini, BSc (chem.) 93, CEO and president of Haltech Regional Innovation Centre, comes in.

Rina Carlini

Based in Oakville, Ont., Haltech supports entrepreneurs and tech startups in Ontario’s Halton Region west of Toronto with free business advice and mentorship to help them monetize their technological innovations, raise investment capital and accelerate the growth of their businesses.

“How do you get a product in the marketplace? It may be important for science and technology, but can you make it important for a consumer?” These are the kind of questions Carlini helps her clients figure out the answers to.

Haltech: Regional tech innovation

A member of the Ontario Network of Entrepreneurs, Haltech is one of 17 such non-profit centres that support entrepreneurs and tech companies in the province.

Haltech is run by a staff of six including Carlini, as well as six part-time Entrepreneurs-in-Residence who also have their own successful businesses, and a network of volunteer mentors who come from companies like Microsoft and Bell.

“These people are like coaches who want to pay it forward,” says Carlini. “They take part out of interest to share advice about their entrepreneurial experience; they like what we do and want to be a part of it.”

Haltech isn’t operating alone. “Every institution that’s part of the Ontario Network of Entrepreneurs is working to build one of the best startup ecosystems in the world,” she says. “Silicon Valley is paying attention to this part of the world.”

Carlini knows she’s doing her job right when she hears back from her clients with success stories: “‘We won entrepreneur of the year!’ they write to me. How spectacular is that? Whatever we can do to contribute to their success, I’m thrilled.”

Concordia Co-op experience

The quality of service Haltech provides is inspired by Carlini’s time at Concordia.

“The kind of personalized attention I give my clients is what I first experienced myself at Concordia’s Co-op program in chemistry,” she says. “Haltech’s service is a big part of our success. You attract quality clients if you give quality personalized service.”

Although it was extremely demanding, Carlini thrived in the chemistry Co-op program. In addition to maintaining an A average, students had to complete four work terms.

“Working cemented the chemistry subject matter in my head,” she says. “I could practice what I had just learned in class in real life — you just can’t learn it any better than that.”

Through her work terms, she built a professional network made up of scientists, engineers and business leaders who, alongside her professors, helped her determine the right career path.

“The program was well structured and we were tremendously supported,” says Carlini. “Professors called you by name from year one at Concordia.”

Carlini’s professors obviously appreciated her early research skills. After working on an undergraduate research project with Ann English, professor in the Department of Chemistry and Biochemistry and Concordia University Research Chair, English nominated Carlini for the 2017 NSERC (Natural Sciences and Engineering Research Council of Canada) Centennial Scholarship for Doctoral Studies.

Carlini was one of four students at Concordia — from a total of 55 in Canada that year — who received the NSERC scholarship in 1993.

With the scholarship, Carlini could get into any PhD program she wanted, including in the United States or abroad. Ultimately, she chose to study synthetic organic chemistry at the University of Waterloo in Ontario.

“The scholarship changed everything,” says Carlini. “Had the university not chosen to nominate me, I might not have continued to pursue this career path.”

Research and consulting

Rina Carlini and Ann English

As an industrial research and development scientist, Carlini spent 14 years at the Xerox Research Centre of Canada in Mississauga, Ont.

“I grew up professionally there,” says Carlini. It’s where she discovered her passion for finding and developing real-life applications for scientific products.

In her role as Xerox principal, the highest level on the technical ladder, she set the company’s research and development strategy and invented more than 100 patents.

At the culmination of her time at Xerox, Carlini was honoured with the 2012 Clara Benson Award from the Canadian Society for Chemistry, which is given to a female scientist who has made a distinguished contribution to her field in Canada.

In 2012 founded Optimal Science Consulting. With her years of experience in tech development and commercialization, businesses were eager to tap into her knowledge base.

Carlini has stayed in touch with her mentor, Ann English, through the Canadian Society for Chemistry, and they continue to support one another in many ways. Carlini supported the successful nomination of English for the 2017 Clara Benson Award.

“She’s done so much for the society, for Concordia and for me — she’s an outstanding scientific leader and mentor,” says Carlini.

In addition to her tireless work for entrepreneurs, Carlini makes time to volunteer as a board member for organizations like the Waterloo Institute for Nanotechnology and Nano Ontario. Even today women are a minority in the science and technology world, which is why she also gives career development talks to graduates in chemistry and science.

How does she fit it all in? Carlini says, “You make time for the things you care about.”

Original Post by: Concordia University

Helping Tech Companies Grow And Scale: Look To Ontario’s Regional Innovation Centres

When Canadian tech companies scale up, the challenges they face can seem sky high.

They must make sure there’s a big enough market for their idea, find those customers, recruit skilled employees, and raise enough money to fund growth of the business. Many would benefit from the advice of experienced entrepreneurs to help navigate these issues and accelerate growth.

That’s where business accelerators like Haltech Regional Innovation Centre comes in. A non-profit member of the Ontario Network of Entrepreneurs (ONE) organization and funded by the Ontario government, Haltech is one of 18 regional innovation centres across the province. With a new main office at TechPlace in Burlington and a community office at the Milton Innovation Centre, Haltech works with tech companies in Halton Region and across the GTA who are looking to accelerate innovation and grow their business.

Regional innovation centres (RICs)

Haltech offers a number of free services to companies that qualify. Its services include advising on raising capital, funding grants, sales and marketing to hiring skilled talent, market research, and business mentorship. In the past five years, Haltech has supported over 700 tech companies, as well as organized pitch exhibitions, networking events, and many learning workshops for entrepreneurs.

“Haltech also helps companies access much-needed early-stage funding from government funding grants, angels, and VC investment,” says Haltech President and CEO Rina Carlini.

The Haltech team includes five entrepreneurs-in-residence and many volunteer startup mentors, all of whom are experienced entrepreneurs or business executives at other tech companies. The team is supporting a portfolio of 120+ tech companies, which are mainly startups and growth companies who are ready to scale.

“In the past year alone, our portfolio companies have secured over $750,000 in government grants and over $6 million dollars in private sector investment,” says Carlini, adding that their growth helped create 110 new jobs.

Helping companies get off the ground

When The Sky Guys was introduced to Haltech, the Oakville-based drone technology company had 10 employees. The Sky Guys has since doubled that number, and anticipates re-doubling it again by the end of 2017, according to the company’s President and CEO, Adam Sax.

The company deploys state-of-the-art drone technology to capture data and solve problems for their clients, from photos and video used in real estate marketing to unmanned inspection of assets like flare stacks, pipelines and cell towers, to creating fully 3D models of land and infrastructure used for surveying.

Since being founded in early 2015, The Sky Guys has grown nationally and abroad, serving over 600 clients such as General Motors, Samsung, Shell, CBRE, Canada Post, Nike, and Sportsnet.

The Sky Guys’ research and development arm, Defiant Labs, is working on an unmanned aerial vehicle they’re calling the DX-3, which can potentially fly its sensors and high-resolution cameras over a range of 1,800 kilometres and use artificial intelligence to produce real-time analytics. The DX-3 will take off vertically — no need for a runway.

Today, The Sky Guys sends out drones that cover 70 percent of the GTA’s real estate developments. Not bad for a company with its origins, like so many tech startups, in the founder’s apartment.

Haltech’s free advisory support — in particular, advocating The Sky Guys to investors, industry collaborators, government funding agencies, and national innovation awards — has been instrumental in growing the company, according to Sax.

“It’s been like having a sales force working for us with no strings attached,” he says. Haltech helped The Sky Guys obtain millions of dollars in external funding and offered thousands of dollars of free market research, as well as online exposure and introductions to prospective business partners and investors. With Haltech’s help, The Sky Guys was able to capitalize on a “first mover advantage,” and now the majority of drones flying overhead in Canada were sent into the air by The Sky Guys.

 

Original post by: The National Post via Mediaplanet Canada

Disruptive interest rate marketplace empowers the consumer

Consumers get the most competitive interest rates by asking financial providers to bid for their business.
Disruptive interest rate marketplace empowers the consumer.

TORONTO, ON, May 24, 2017 – Getting the most competitive interest rate and finding the right financial provider becomes easier thanks to InterestPiggy.com, a new online interest rate marketplace that empowers consumers to find the best rates for their mortgages, savings, loans or GICs.

“With a steady rise in interest rates, consumers will be looking for the best deal to purchase a home, apply for loans, or even set up a savings account,” says Manny Kandola, founder and CEO of InterestPiggy.com. “This new platform saves consumers time and allows them to connect with multiple financial providers, so they’re left feeling confident that they’ve received the best possible rate available.”

There is no charge for consumers to sign up on InterestPiggy.com and input their requirements on the platform. Their posting is immediately delivered to a network of providers including banks, credit unions, alternative lenders and brokers who put forward competitive interest rates. Consumers also have the option of inviting their current financial provider to join the competition.

The identity and contact information of both consumers and providers is masked during the 48 to 72-hour timeframe, with information shared only after the competition closes and a match is made. With a competitive rate established, providers and consumers simply connect to finalize the deal.

For financial providers, InterestPiggy becomes a tactical sales tool that can widen their scope of new clients.

As an added feature, InterestPiggy has a two-way rating system that enables both consumers and providers to learn from their peers’ previous experiences.

 

About InterestPiggy.com
InterestPiggy is a Toronto-based FinTech company dedicated to revolutionizing the process of shopping for financial products. Visit interestpiggy.com for more details.

 

Contact: Priya Ramsingh – 416-880-8781
priya@interestpiggy.com
www.interestpiggy.com

Econse awarded funding to pilot its BRU CLEAN commercial scale wastewater treatment system designed for craft breweries.

Econse awarded funding to pilot its BRU CLEAN commercial scale wastewater treatment system designed for craft breweries.

May 8, 2017
Sarnia, Ontario

 

Bioindustrial Innovation Canada (BIC) is pleased to announce its support of Econse Water Purification Systems (Econse) project by awarding funding through BIC’s Centre for Commercialization of Sustainable Chemistry Innovation (COMM SCI) program. The funding will help Econse build and test the first commercial scale version of their BRÜ CLEAN system for craft brewery wastewater treatment.  This first unit will be installed at Sawdust City Brewing Company in Gravenhurst, Ontario.

The project was enabled through a collaborative partnership effort that included Haltech Regional Innovation Centre, which operates in Halton region with community offices in Oakville, Burlington and Milton, Ontario; the Bloom Centre which is located in Oakville, Ontario; and Innovation Guelph, based in Guelph, Ontario.  Econse is supported by both Haltech and Innovation Guelph with free business advising service programs, and Haltech Entrepreneur-in-Residence Wayne Maddever and CEO Rina Carlini facilitated the opportunity with BIC. The Bloom Centre will be providing a third party case study on the project as well as assisting with a showcase event at Sawdust City upon completion.

Derek Davy, Business Development at Econse said, “We sincerely appreciate the support from both Haltech and Bioindustrial Innovation Canada.  Their mentorship and financial assistance has helped us to expedite the commercialization of our product.  The work of the Bloom Centre in studying our project and providing a showcase at Sawdust City will assist us in promoting the value of the BRÜ CLEAN system to the craft brewing industry.”

Sandy Marshall, Executive Director BIC was quoted, “BIC is very excited to work with Haltech and Bloom to support an emerging sustainable chemistry technology company in Southern Ontario. Resolving water quality challenges is an important priority in Ontario and we are proud to be part of the solution.”

About Econse:
Econse manufactures decentralized water & wastewater purification systems for niche industries.  We provide chemical free plug and play solutions, specifically branded to reach our targeted customers. The BRÜ CLEAN System was developed by ECONSE to help Craft Brewers with affordable, on-site wastewater treatment.

About Bioindustrial Innovation Canada: 

Bioindustrial Innovation Canada (BIC) is a nationally focused not-for-profit organization based in Sarnia, Ontario. The Centre for Commercialization of Sustainable Chemistry Innovation (COMM SCI) acts as a hub for the commercialization of sustainable chemistry and bio-based innovation, providing businesses and technical support to participating small- and medium-sized enterprises (SMEs) in southern Ontario.  COMM SCI was established with support from the Federal Economic Development Agency for Southern Ontario’s (FedDev Ontario) initiative. BIC is funded by the Ontario Ministry of Research, Innovation and Science.  Bioindustrial Innovation Canada creates jobs and economic value sustainably for Canada. We provide critical strategic investment, advice and services to business developers of clean, green and sustainable technologies. Our expertise in commercialization builds a stronger Canada. For more information, visit http://www.bincanada.ca/

 

About Haltech:     

Haltech is at the nexus of Halton Region’s innovation ecosystem, working with technology companies to accelerate innovation for business growth. As a member of the Ontario Network of Entrepreneurs (ONE) since 2012, Haltech has assisted nearly 700 tech entrepreneurs and small businesses with free business innovation advising services through their Haltech HEAT™ program, to develop and transform good ideas and product innovations into well positioned, growing ventures. Haltech is a non-profit organization supported by the Ontario Ministry of Economic Development & Growth, the Ministry of Research, Innovation & Science, the MaRS Business Acceleration Program, and contributions from corporate sponsors and community members.

About Bloom Centre:  The Bloom Centre mission is to bring together public and private sector stakeholders to achieve sustainable outcomes that manage risk and deliver economic, environmental and social benefit.

About Innovation Guelph:

Innovation Guelph helps innovative enterprises start, grow and thrive by providing mentorship and an integrated suite of business support programs and services. Innovation Guelph’s novel business acceleration programs – including Speedway, Fast Lane, Fuel Injection, Rhyze™ for women entrepreneurs, and BCorp Bootcamp – are designed for high-potential start-ups and SMEs that are ready to scale.

 


Media Inquiries:

Julia Struyf,
Marketing and Communications Coordinator,
Bioindustrial Innovation Canada
Tel: 226.778.0020 ext. 249

 

                    

Haltech and Halton Region Small Business Centre are Open for Business at the MEV Innovation Centre

On Thursday, March 30, an ‘Open for Business’ event was held at the Milton Education Village (MEV) Innovation Centre to officially open the new Haltech Regional Innovation Centre and Halton Region Small Business Centre partner offices.“The ‘Open for Business’ event marks an important milestone for Milton’s innovation ecosystem in support of entrepreneurship,” said Milton Mayor Gord Krantz. “Milton’s partnership with Halton Region and Haltech at the MEV Innovation Centre provides the community with a comprehensive collection of services supporting small business growth.”

Haltech Regional Innovation Centre and Halton Region Small Business Centre welcomed more than 100 guests, stakeholders, and partners from Wilfrid Laurier University for the official ribbon cutting. A line-up of speakers followed, including local Centricity360 business owner Richard Bolton, who spoke to Milton’s central location within the Toronto-Waterloo Innovation corridor, a global centre of talent, growth, technology and discovery.

John Davidson, Halton Region’s Director of Economic Development and Rina Carlini, CEO & President of Haltech Regional Innovation Centre provided an overview of their services, with Haltech companies Enable Education, Acadiate, and TimeSaved sharing their success stories.

A networking reception followed, where guests had the opportunity to meet local start-up companies and learn more about their businesses through a small tradeshow. In addition, Arts Milton led an interactive demonstration where guests created a mural themed on the intersection of arts and creativity in innovation.

The MEV Innovation Centre is a dynamic work environment that fosters collaboration and inspiration, access to business services, entrepreneurial programming, and provides linkages to Wilfrid Laurier University. To learn more about services offered, visit www.mevinnovationcentre.ca.

 

Original Post by: Town of Milton