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Developing Your Brand Messaging

May 16, 2019 @ 5:00 am - 7:00 am EDT


By developing a precise, consistent set of messages that everyone in the company will use to talk to customers, you will optimize the likelihood of your brand success. A customer needs to hear a message 7 times before it is internalized. It is critical that every interaction between the company and the target customer is consistent over time by every member of the team (sales and otherwise).

In this 2 part workshop our Marketing Guru, Pete Sprukulis (Big Coach Pete) will help you develop de-facto argument to take your products and services to market.


What to expect:

Part 1: Develop your Brand Messaging – We will walk you through the framework of creating a message reference and defining the messages step by step – May 3 @ 9-11am
Part 2: Message and Branding Excercises -We will be working individually and as a group to help refine your messaging – May 16 @ 9-11am

Ideal for early stage companies or established businesses that are looking to re-define their brand or are launching new product.
FREE for Haltech/other RIC clients. Contact ellie.voutsinas@haltech.ca for promo code.

About your instructor:
Pete Sprukulis– Haltech EIR, Sheridan Instructor and President Sprouticus Business Coaching

Pete is a Marketing and Sales Executive specializing in High Tech Growth and” Adjacent” Markets allowing businesses to (re)define themselves and earn a competitive advantage to drive sustainable results. He holds a BA from the University of Toronto in Economics and an MBA from Rotman School of Management. Pete also has over 25 years of experience in business leadership holding C-Suite level positions with Ontario Power Generation, Bell Canada, and First Canadian Title.


May 16, 2019
5:00 am - 7:00 am
Event Category: