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Developing Your Brand Messaging

January 25 @ 9:00 am - 12:00 pm

- $10


Join our Marketing Mentor Pete Sprukulis (Big Coach Pete) on how to develop YOUR content and market messaging

In this workshop, we will help you develop de-facto argument to take your products and services to market.

By developing a precise, consistent set of messages that everyone in the company will use to talk to customers we will optimize the likelihood of success. A customer needs to hear a message 7 times before they internalize it, so it is critical every moment of truth between the company and the target customer is consistent over time by every member of the team (sales and otherwise).

In this session, Big Coach Pete will walk you through the framework of creating a message reference and we will start defining the messages in the session – step by step. By the end, you will have a message framework and will be tasked to go away and complete the thinking and work with our teams to complete the effort – and then Pete will be open to meeting 2-3 weeks after in one on one sessions to help refine your messaging.

FREE for Haltech/other RIC clients. Contact ellie.voutsinas@haltech.ca for promo code.

About your instructor:

Pete Sprukulis– Haltech EIR, Sheridan Instructor and President Sprouticus Business Coaching

Pete is a Marketing and Sales Executive specializing in High Tech Growth and” Adjacent” Markets allowing businesses to (re)define themselves and earn a competitive advantage to drive sustainable results. He holds a BA from the University of Toronto in Economics and an MBA from Rotman School of Management. Pete also has over 25 years of experience in business leadership holding C-Suite level positions with Ontario Power Generation, Bell Canada, and First Canadian Title.


January 25
9:00 am - 12:00 pm
Event Category:


5500 North Service Road (suite #801)
Burlington, Ontario L7L 6W6
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