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How to Build Your Personal Brand in the Media, and Beyond

April 8 @ 9:00 am - 11:00 am EDT

The art of communication, any communication, is the ability to connect with and be relatable to your audience.

You want to convey a message that an audience attends to, cares about it, shares and acts upon. One of the best ways to share your unique value proposition with the world, and your prospective audience, is through the media.

Wouldn’t it be great if you had someone on the inside, who has worked in a newsroom and vetted pitches, and who now runs a successful Integrated PR, Marketing Media and Branding agency, to tell you how you too can get media exposure?

As former Television producers, we will train you to think like a producer, share insider secrets on how to get, and then leverage, media attention so that you can gain meaningful media exposure, and build your personal or corporate brand.

You will learn simple ways to create and repurpose content across multiple platforms so you can share your unique voice across traditional, online and social media channels.

This event is in partnership with Front Door PR

Who is this event for?

Business Owners who think of using media for effective PR, Marketing Specialists, Brand Ambassadors

What will attendees get out of this?

  • How to think like a producer or editor so you can craft your content or pitch in an engaging and meaningful way that maximizes your efforts
  • How YOU (or your business) can become a go-to Subject Matter Expert or Thought Leaders
  • How to Communicate with different Media Platforms in language that they speak in for more effective pitches
  • When and how to pitch your story idea
  • Tips for creating a standout press release that will grab media attention
  • How to leverage media attention to build momentum and brand recognition
  • When and how to share with different media – traditional and online
  • Time will be set aside for a Q&A

Speaker :

Rania Walker is the Founder and President of Front Door PR, an integrated PR, Media, Branding and Event Promotions agency based out of Oakville, ON. A natural storyteller, she combines her expertise as a TV producer and host, media trainer, publicist, marketing manager, and relationship building expert to generate multi-platform media exposure and brand elevation across North America for clients and large-scale events. In her previous life as a TV producer, she has worked at YTV, Alliance Atlantis, The New VR, Rogers Television, The Weather Network, and various specialty channels.

Her clients have included multi-national corporations, authors, major events, not-for profit organizations, start-ups, and emerging businesses. She is a frequent media and PR expert on radio and at conferences speaking on “How to Get and Leverage Media Attention”; “Personal Branding” and “How to become branded in the Media as an Expert” and “How to Get More Speaking Gigs”. She has moderated media panels for the annual Mompreneur Conference, Emerge – Become a Best-Selling Author Forum, Ignite Your Vision Conference, eWomen Network and the Discover Your Personal Brand Conference among others. She has also provided media training and crisis communications planning for law firms, businesses, and individuals.

A personal branding expert with a degree and post-graduate studies in communications and message design, Rania has been featured or provided commentary on personal branding, crisis communications, media relations, and social media savvy…as well as her travel exploits in The Toronto Star, The Toronto Sun, Thrive, Start Up Socials, Newstalk 1010, Cision, Tilt Magazine, Parents Canada, The Mompreneur Magazine, The Oakville Voice and The Huffington Post. You can connect with her @raniaspeaks and @frontdoorpr


This event is free for Haltech and other regional innovation centre clients. Please contact communications@haltech.ca for promo code.

Photo Disclaimer:

By attending our event you agree to our terms and conditions. Photographs and footage taken by Haltech may be used for marketing and publicity in our publications, on our website and in social media or in any third-party publication.


April 8
9:00 am - 11:00 am
Event Category:


5500 North Service Road Suite 801
Burlington, Ontario L7L 6W6
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