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Innovation Factory Sales Bootcamp
July 3 @ 9:00 am - 11:00 am EDT
An event every week that begins at 9:00 am on Wednesday, repeating until July 17, 2019
This 4- session series of workshops was designed exclusively by Venture Accelerator Partners Inc. for iF Clients who are pre-revenue, or newly in-revenue who are ready to get market validation through to early selling. You can register for 1, or all of the workshops (we recommend the whole series for maximum benefit). You will need to register for each session individually.
Contact your client service manager or Brigitte Huard to receive the registration code.
In this sales planning session, we will focus on high-level goals like revenue and the activity targets that lead to revenue. This also means being focused on your ideal customer, as well as the buyer personas that you will be targeting. For most B2B organizations it is better to have a narrower focus and then grow to adjacent targets. We will also talk about pricing methodology and the associated sales and marketing costs to support revenue growth.
There are many key sales processes you should have in place as you start with your sales effort. This session will cover topics like email scripts, call scripts, handling major objections, and most importantly the steps in your sales process. Using your buyer’s journey and associating it to your personas you will drive your sales and marketing tactics and deliverables.
The most important tool for a startup sales strategy is the CRM. In this session we will cover many components of a CRM including contacts, accounts, deals, past activities, and future activities., Modern CRMs also have features that allow for email templates, lead scoring, and much more. Hubspot will be the CRM that we take a deeper dive into as part of this session. We will also cover other tools including LinkedIn, more research tools, email marketing, and sales enablement solutions.
In the final session of the sales academy program, we will cover managing your sales. After you have the plan, processes, and tools in place it is important to measure, review, and adjust. This starts with reviewing your sales funnel. It can help not only predict future revenue and customers but also provides excellent insight into your sales efforts. You can examine why certain opportunities are getting stuck in the funnel and not progressing. There are also other activities measured and managed that are more tactical. This could include which emails were interacted with through to which trade shows had the best leads. This becomes more complex as you grow the sales team.
Venture Accelerator Partners Inc:
Since 2006, Venture Accelerator Partners has successfully helped drive revenue for startups, and growing businesses with results-based sales, marketing, inbound lead generation, and training services – all at a fraction of full-time costs. We believe that a solid, well-executed process will consistently deliver results. Our team brings decades of experience and is committed to helping grow organizations. We do this from both a strategic and tactical side. We build you a Sales & Marketing Fast Start Plan™, a succinct document that drills down to the core of your sales, and marketing situation, and provides a roadmap for accelerating your revenue growth. Companies work us to develop a website, leverage social media, build a sales funnel of qualified leads, close deals faster, and more. Our clients range from mobile start-ups to technology companies, to large industrial companies. VA Partners has helped drive millions of website visitors, hundreds of qualified meetings, and millions of dollars in revenue for clients.