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Sales Bootcamp Session 1: Sales Planning
July 31 @ 9:00 am - 11:00 am EDT
The 4-Session Bootcamp workshop series was designed exclusively for iF and Regional Innovation Centre clients only.
iF provides services to startups and SMEs in the Life Sciences, Advanced Manufacturing, Social Innovation, Clean Tech, ICT, and Autonomous Transportation Technology sectors. We regret that we are not able to provide services for all sectors and invite businesses outside of our mandate fit to contact the Hamilton Business Centre for a list of their programs and services.
Please be advised that it can take up to five business days for your intake form to be processed.
Non-clients in the community are welcome to add their names to a community waitlist. Spots that become available are on a first-come-first-serve basis and are not guaranteed. Please note that there is a $10 registration fee per session for community members who wish to participate.
Thank you for your understanding!
Who should attend:
This 4- session series of workshops was designed exclusively by Venture Accelerator Partners Inc. for iF Clients who are pre- revenue, or newly in-revenue who are ready to get market validation through to early selling.
You can register for 1, or all of the workshops (we recommend the whole series for maximum benefit). You will need to register for each session individually.
SESSION 1 – SALES PLANNING
In this sales planning session we will focus on high level goals like revenue and the activity targets that lead to revenue. This also means being focused on your ideal customer, as well as the buyer personas that you will be targeting. For most B2B organizations it is better to have a narrower focus and then grow to adjacent targets. We will also talk about pricing methodology and the associated sales and marketing costs to support the revenue growth.
Deliverables Include: Buyer Persona Template and the Start of the Sales Plan
iF Clients can contact their client services manager directly to receive the registration code. RIC Centre clients can contact Brigitte Huard to register directly.