Corporate Event Management Made Easy…at last!

Event planning isn’t for the faint of heart – especially for large corporate events like trade-shows and conferences. Your attendees will be scrutinizing everything from the online registration process and event program, to mobile alerts about the sessions, featured speakers and the ever-important social mixers. Ensuring easy access to information and navigating the event website and mobile app are the key ingredients for success – so why has it been so challenging for event planners to get this kind of solution?

Randy Esguerra,

CEO & Co-Founder

Randy Esguerra, the CEO & Co-Founder of Events Driven, a full-service event technology solutions company, has a few ideas as to why.  The Milton, Ontario resident spent over 15 years of his career working on numerous event management systems such as . He saw first-hand the frustrations his clients experienced when relying on 2 to 3 separate event management systems to cover all their event requirements, which were costly and time-consuming. He decided that the industry needed a robust event management platform that integrated all the best features that clients typically need, which would help cut down their costs, resource time and eliminating manual and redundant tasks. The technology solution is the driving force behind Events Driven, an online event management platform that offers a suite of event planning tool and services that include an integrated event website, mobile app, and online registration form, onsite registration support and more. With his CTO & Co-Founder Kinh Duong, who is the perfect complement of technical skills to Randy’s creative vision, their startup is now disrupting the web/mobile event management platform industry by providing a smooth and seamless experience for both event planners and attendees.

It was indeed good fortune that Randy and Kinh were introduced to one another at a tech community Peer-2-Peer event hosted by Haltech, which is Halton’s Regional Innovation Centre. Once the pair launched their startup in 2014, their technology innovation made a quick impact in the events industry, and other corporate organizations started to take notice. Their first big client signed up before the platform was even built. Another big client is Ontario Centres for Excellence (OCE), a large non-profit organization that supports entrepreneurs and technology companies with funding for R&D, commercialization and business development. The annual OCE Discovery event held in Toronto, Ontario is a large exhibition of entrepreneurs, innovators, academic research institutions, government grant agencies, keynote speakers and seed-stage investors operating in Ontario. The OCE Discovery show involves two days of programming that attracts more than 3,000 attendees, nearly 100 speakers, pitch competitions and a massive exhibitor expo. After being introduced to OCE’s Vice-President of Marketing by Haltech CEO & President Rina Carlini, Randy had pitched and secured the contract for the OCE Discovery event website, mobile app and social media wall. It was another big score that Events Driven were hoping for – and they nailed it with a smooth and seamless experience from start to finish!

In only a short time, Events Driven has made an impression within the online event management industry. Randy and Kinh are now well-position to secure funding to grow their business and hire more technical and sales staff. The entrepreneurial ecosystem in southern Ontario has been a huge support for Events Driven, and with the connections they’ve made through Haltech and its affiliation with the Ontario Network of Entrepreneurs, they are accelerating innovative enhancements to their software platform that is sure to drive success in global markets for the startup.