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101 Marketing: Where to Begin and How to Scale

February 28 @ 12:00 pm - 1:00 pm EST

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Join us to learn how to start your Marketing Engine!

Jumping into marketing is a no-brainer when you want to scale and grow your business. But where do you start? Marketing is such a multifaceted field and companies can easily pour money down the drain by building the wrong strategy and using the wrong channel mix.

The session will provide a detailed blueprint on how organizations should get started with their marketing efforts, which benchmarks to use when setting numerical goals, which channels to exercise considering your business model and annual contract value, as well as low-hanging fruit opportunities to start with.

This session will most be suitable and helpful for the founders who are starting out with their marketing and trying to allocate budget in areas with the biggest ROI.

Join this session to:

  • Discover various marketing pipeline benchmarks depending on your business maturity
  • Explore different marketing strategies based on your business model
  • Define a channel mix strategy based on your business model and average contract value
  • Understand the difference between bottom-up vs top-down forecasts and scenarios to when use each